There is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there’s just millions of voices and people want to be heard.
The buck stops with me, but I can tick off dozens of very good senior executives that are responsible for hundreds or thousands of people who work for me.
Most newspaper companies still have their heads in the sand, but other media companies are aggressive.
Becoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.
Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just one percent. That would be like turning the State of California off for almost two months.
News Corporation, today, reaches people at home and at work... when they're thinking... when they're laughing... and when they are making choices that have enormous impact. The unique potential.. and duty.. of a media company are to help its audiences connect to the issues that define our time.
We need to push ourselves to make as many reductions as possible in our own energy use first.. and that takes time. But we must do this quickly.. the climate will not wait for us.
While we reduce our own carbon footprint we will encourage the companies who truck our DVDs and newspapers, sell us paper, and provide an enormous range of products and services.. to all contribute.
Some of our businesses use more energy than others, but our strategy everywhere is the same.. first, reduce our use of energy as much as possible. Then, switch to renewable sources of power where it makes economic sense. And, over time, as a last resort, offset the emissions we can't avoid.
You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
I try to keep in touch with the details... I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening.
I'm a catalyst for change. You can't be an outsider and be successful over 30 years without leaving a certain amount of scar tissue around the place.
In motivating people, you've got to engage their minds and their hearts. I motivate people, I hope, by example - and perhaps by excitement, by having productive ideas to make others feel involved.
Much of what passes for quality on British television is no more than a reflection of the narrow elite which controls it and has always thought that its tastes were synonymous with quality.
No one's going to be able to operate without a grounding in the basic sciences. Language would be helpful, although English is becoming increasingly international. And travel. You have to have a global attitude.
Our reputation is more important than the last hundred million dollars.
The buck stops with the guy who signs the checks.
The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.
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